White Rabbit Press

In today’s Japan Times travel section, Rough Guides author Simon Richmond explores Tokyo’s sub-culture capital with Tokyo Realtime: Akihabara.

“…there is always something new to discover in the dense, multilayered, eternally evolving metropolis that is Japan’s capital. And so up on the sixth floor of Akiba’s famous Radio Kaikan, I find myself in Volks, marveling at beautiful — but creepily realistic — Super Dolfie dolls that are priced at over ¥100,000. In an adjacent case a miniature figurine of a limping, black-eyed girl with a hand inching its way out of her emaciated chest is displayed beside a pop band of perky, innocent-looking teenage schoolgirls. I had passed through the rabbit hole and, like Alice, emerged in a wonderland where anything is possible.”

Read more…

learn more: tokyorealtime.com

produced by
MAX HODGES
tokyorealtime.com

motion graphics
RALF BÄHREN
visuaheli.com/

music ‘Kabukicho Human Zoo’
STEVEN SCHULTZ
hellodamage.com

photography
MAX HODGES
maximalism.maxhodges.com/

You can download the full song file here:

The winners of the Japan Foundation (London) Japan Webpage Contest for Schools 2010 have now been announced, with the site created by Ballyclare Primary School in collaboration with their partner school in Japan, Tomei Primary School, taking first place.

• All finalists
• Winning site

The contest, which saw submissions from 32 schools across the UK, gave schools teaching Japanese or doing any projects related to Japan a chance to share their work with the world. The sites were judged by a panel of representatives from the British Council, the Embassy of Japan, CILT – the National Centre for Languages, Japan Foundation London and Northgate High School.

White Rabbit Press was delighted to be able to support the competition by providing participants with sets of Kana Flashcards to help with their future studies.

Congratulations to all of the schools that took part – we were really impressed by all submissions, and encourage our readers to check out the many imaginative sites now online.

Here at White Rabbit we’re delighted to announce the launch of our new website for White Rabbit Express – Japan’s top personal buying service.

Over the past 5 years we’ve shipped over 100,000 items to 80 countries. From books, video games, digital cameras and toys to cosmetics, clothing, rice cookers and food, we can buy, collect and forward any items you need, to any destination around the globe.

Unlike other services, there are no membership fees and no additional middlemen. We’ve made the service as simple and straight forward as possible – you simply submit a request for the item you’d like to buy, and we reply with a quote. Once you’ve sent your payment we’ll then purchase the item for you and send it on to you wherever you are.

For more information and to send your request, check out the new site at www.whiterabbitexpress.com.

TOKYO – Apr 19th, 2010

White Rabbit Press is pleased to announce that the first volume in its Tokyo Realtime guided audio tour series has been nominated as a finalist in the 15th annual Audie Awards.

This prestigious competition, organized by the Audio Publishers Association, celebrates the best in spoken word entertainment. Tokyo Realtime: Kabukicho has been selected as one of five finalists in the Package Design category, where it is up against industry heavyweights such as BBC Audiobooks America.

Tokyo Realtime audio tours provide a new way to explore the city’s most interesting neighborhoods. Interweaving narration and insider interviews within a soundscape of location ambience and music, they deliver a seamless mix of adventure and cultural insight while navigating real-world spaces. In addition to the 65 minute mp3 CD, the nominated package includes a waterproof map and a full-color booklet of area photography.

White Rabbit Press Creative Director and Tokyo Realtime producer Max Hodges created the series out of a desire to make Tokyo more accessible to visitors. Seeing a market for personal tours provided by experts, Max assembled a team of local insiders, passionate about their neighborhoods, and worked with them to create these unforgettable augmented reality audio adventures.

Uninspired by off-the-shelf options, Max worked with local printers to design an elegant new packaging form that is low- waste, yet substantial enough to earn a spot on customer’s bookshelves. This prototype was then passed to Tokyo-based designers AQ, who developed a striking, easily recognizable look for the series.

“We worked really hard with Max to make sure every element, from photography to typography, paper stock to ink, came together to express the unique culture of Kabukicho and delight the user, from the first time they crack open the case to when they’re actually taking the tour.”

Jake Adelstein, author of Tokyo Vice, praised the tour: “A decade ago as a police reporter for Japan’s largest newspaper, I was assigned to the 4th district, home of Kabukicho, and never forgot some of the crazy things I saw there. For a behind- the-scenes look at Japan’s seedier side, without getting mired in the sleaze, you can’t do any better than this tour. A wonderful insight for strangers into a very strange land.”

About White Rabbit Press
With customers in over 80 countries, Tokyo-based White Rabbit Press is widely recognized for producing outstanding Japanese language products. With the launch of the TOKYO REALTIME audio tour series, White Rabbit Press continues to receive praise for making Japanese language and culture more accessible to the world.

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